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Frederick's of Hollywood History In 1946, the legend of Frederick's of Hollywood was born! Founded by Frederick Mellinger, Frederick's of Hollywood was established to design sexy, beautiful lingerie that emulated European trends in the early 1940's. Mellinger noticed that great lingerie could make women feel beautiful – from the inside out. More than fifty years later, the company has become the trendsetter in intimate apparel and carries a well-deserved reputation for sexy and playful lingerie that is flattering to women of all sizes. Frederick's success comes in part from creating lingerie that is high quality, comfortable, sexy and a terrific value. Frederick Mellinger Above all, the goal at Frederick's of Hollywood is to make every woman feel her most beautiful regardless of size, shape or age. Lingerie Innovator Frederick's innovative approach to lingerie has seen the introduction of many styles of lingerie that went from a Frederick's exclusive to worldwide lingerie staples, such as the push-up bra. "The Rising Star," the world's first push-up bra was launched in the early 1950's to great success. Since then, every lingerie manufacturer in the world has created its own versions of this most popular style. Today, Frederick's offers more than 15 styles of push-up to suit every woman. Other trend-setting styles included the advent of the front-hook bra, bras with shoulder pads, padded girdles, body-shapers and colorful fashion bustiers. For example, the Ultimate Corset – with a unique design and form fitting style -- takes inches off while giving women a sexy and curvy look. Frederick's also introduced the thong panty to American women in 1981. Today, Frederick's offers more than 25 styles and sells tens of thousands weekly of the popular "Rio" style – the fastest and largest selling thong around the world. Frederick's recently introduced two unique styles: Water Bra – First sold in 1998, the Water Bra's unique push-up "padding" is filled with a mixture of rosewater and oil. When worn, the water and oil combination warms to the body and creates the most natural look and feel. The bra adds a full cup size and is completely puncture-proof. Since its introduction, the Water Bra has become Frederick's best-selling bra. Hollywood Kiss – The Hollywood Kiss bra is a completely re-engineered push-up bra. With its "wishbone" construction and all around wiring, the bra creates a "kissing cleavage." The company, which has more than 200 women's intimate apparel retail stores in about 40 states. If your shopping remember Fredericks sells lingerie, panties, crotchless panties, bridal shapewear, bras, foundations, dresses, sportswear, swimwear, wigs, edible underwear, babydoll, and hosiery. Frederick's offers a wide range of products from bras & lingerie to fantasy & footwear making it a leader in the field and has something for everyone and remember the only way to get there is fredericks.com not fredericksofhollywood, fredricksofhollywood, fredrick of hollywood, or fedricks. |
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